Happy Chinese New Year from JoJo! FREE SHIPPING within the U.S. storewide until Jan 31st!

  • Get Ready for Lunar New Year

  • Let Luka® help celebrate by reading some of our favorite New Year books!
  • Boost your reading with the Youdao Pen

  • Let the pen read everything in your New Year's book collection!
  • Gifts that Keep on Giving

  • Support learning throughout the year with Chinese books they'll love
  • Disney Animated Chinese Ebooks

  • Now available on Ellabook!
  • Bringing the World Together Through Language

  • World-class Chinese learning resources for children
  • 100 Best Chinese Children's Books

Get Ready for Lunar New Year

Let Luka® help celebrate by reading some of our favorite New Year books! Shop Now

Boost your reading with the Youdao Pen

Let the pen read everything in your New Year's book collection! Shop Now

Gifts that Keep on Giving

Support learning throughout the year with Chinese books they'll love Shop Now

Disney Animated Chinese Ebooks

Now available on Ellabook! learn more

Bringing the World Together Through Language

World-class Chinese learning resources for children

100 Best Chinese Children's Books

Check out the 2022 List

Our Mission

To inspire a movement of new Chinese learners and to empower them with the cultural and linguistic fluency to solve the world's biggest challenges.

Learn more about why we started JoJo here.

Luka-Approved New Arrivals

  • The Tiger Head Hat -Chinese
    The Tiger Head Hat 虎头帽 Chinese Children Book 9787533295592 保冬妮
    Regular price
    $19.50
    Sale price
    $19.50
  • Best Asian Original Books for Babies 3-Book Collection
    Best Asian Original Books for Babies 太阳公公笑哈哈 蹦 好想吃草莓 Chinese children Book 9787559612816
    Regular price
    $36.50
    Sale price
    $36.50
  • Chinese Myth And Legend 7-book Set in Chinese
    Chinese Myth And Legend 中国神话有意思 Chinese children Book 9787521713626
    Regular price
    $52.50
    Sale price
    $52.50
  • My Magic Toilet, My Everchanging Bathtub & My Dreaming Blanket 3-Book Collection in Chinese
    My Magic Toilet, Bathtub & Blanket 我的神奇马桶,我的百变浴缸,我的梦幻被子 Chinese children Book 9787221125361 Noritake Suzuki
    Regular price
    $41.50
    Sale price
    $41.50
  • The Wild Cat Crew 5-Book Set
    The Wild Cat Crew  野猫军团系列 Chinese children Book 9787544857529 工藤纪子
    Regular price
    $36.50
    Sale price
    $36.50
  • Finding Winnie: The True Story of the World's Most Famous Bear - Chinese
    Finding Winnie 寻找维尼 Chinese children Book 9787556045549 Lindsay Mattick, Sophie Blackall
    Regular price
    $24.50
    Sale price
    $24.50

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What Our Customers are saying...

We love the books! I know that my family and other families who are trying to teach their children Chinese are so thankful for your resources. 

Mary Ann

"We love our Luka and our subscription books every month."

Rebecca

You guys have been great to work with and I really appreciate the awesome customer service. Looking forward to our next shipment!

Felicia

Luka and the books you recommend have been an amazing part of our Chinese learning journey and I’m very grateful.

Amanda

Your customer service is impressive. Thanks for your great effort with promoting bilingual and Chinese learning!

Jun

Our Favorite Book Sets for Each Age Group

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