Our Mission
To inspire a movement of new Chinese learners and to empower them with the cultural and linguistic fluency to solve the world's biggest challenges.
Learn more about why we started JoJo here.
new arrivals!
Let Reading Take Flight
Meet Luka®. Betty Choi from CHALK ACADEMY describes Luka® as a 'Game Changer for Bilingual Chinese-English Families' .
Luka® is an adorable robot that can read over 70,000 children's books in Simplified Chinese and 20,000 in English. It interacts in Chinese and is always learning. Learn about two American families' experiences with Luka® in an in-depth review here.
Parents! Meet Your New Chinese Learning Assistant!
Are you trying to learn Chinese alongside your child but constantly needing pronunciation and translation help? Check out the Youdao reading pen. From the creators of China's most popular dictionary comes this new and improved "dictionary pen." It can scan any Chinese text (Simplified or Traditional) in any medium and provide Pinyin, audio pronunciation, English translation and more.
1000 Award-winning ebooks at Your Child's Fingertips
Bring a Chinese ebook library with your child anywhere anytime. They will love interacting with these "animated" books from around the world that transform Chinese reading into a magical time.
What Our Customers are saying...
Our Favorite Book Sets for Each Age Group
Did You Know?
Of children who try to learn Chinese, 94% give up by the time they reach high school.
Two of the most common reasons for children giving up Chinese are:
1) lack of engaging resources and
2) lack of Chinese exposure time.
We highly recommend starting your child's Chinese learning journey by reading Oliver Tu's Letter to Parents of Preschoolers .
In the letter, Oliver discusses the importance of creating a Chinese Language Ecosystem (CLE) at home. Here at JoJo, we have carefully selected our products to help you build your child's CLE, whether you speak Chinese or not.
